Budweiser isn't my favorite beer company and it's done some woke nonsense in the past, but its recent commercial is a straight-up patriotic knock out of the park and it encourages us to celebrate our independence day with one of the most patriotic speeches ever made in cinema.
You probably know the one I'm talking about already, especially if you're in my age group, and in the interest of keeping to my tactic of rewarding a business when it does good and lambasting it when it does bad, let's check out this latest commercial.
I was but a lad when I sat down to watch the unbelievably amazing movie Independence Day in the movie theaters. That movie was pure genius with stellar acting, awesome visual effects, edge-of-your-seat action, and writing that allowed for levity and seriousness to coexist side by side. Thing is, one moment always sticks out from that movie, and it wasn't the White House blowing up.
Near the end of the movie, before the climax, President Thomas J. Whitmore (Bill Pullman) gave a speech that still gives out goosebumps to this day.
Well, we faced a different threat, and it wasn't aliens from outer space. The world was facing the COVID-19 pandemic, and in the spirit of the world fighting against a threat as one, Budweiser decided to seize on the moment and used this famous speech to encourage people to party harder during the 4th of July than ever before.
The cool part? They brought Bill Pullman back to give the speech again, and with a few alterations.
For the first time in 25 years, Bill Pullman is back with a new speech to celebrate Independence Day. Watch now and #GoFourthAmerica.
— Budweiser (@budweiserusa) June 30, 2021
It's odd that even as many leaders, media, and activists would still have people terrified of COVID, Budweiser is actually telling people to get out there and celebrate the 4th in style. You'll notice there wasn't any mask-wearing in the commercial either.
Good on Budweiser for this commercial. Not only did they knock it out of the park by utilizing the Whitemore speech, but they also shrugged off the hysteria that we're all still going to die tomorrow.
Go fourth, America.