San Francisco School Officials Try to Prohibit the Word “Chief”

The city of San Francisco, they're chiefly concerned with their language.

According to The San Francisco Chronicle, the San Francisco Unified School District will cease using the word “chief” in job descriptions.

The reason is respect towards American Indians.

In an administrative announcement today, the district decided to end the term from the district's 10,000 staff, according to spokesperson Gentle Blythe.

What happens when high-ranking officers complain that they have their top-quality titles taken away? Gentle tried to gently knock the issue down:

“By changing how we refer to our division heads, we are in no way diminishing the indispensable contributions of our district central service leaders.”

It's an interesting move, since “chief” originated in 14th-century France.


Chief (n.)

1. 1300 “head, leader, captain; the principal or most important part of anything;” from Old French chief “leader, ruler, head” of something, “capital city” (10c., Modern French chef) (from”vulgar” Latin *capum, which comes from Latin”caput “head,” also “leader, chief person; summit; capital city” (from PIE root *kaput”head”) “head”). Its meaning “head of a clan” dates back to 1570s and was then extended to headmen from Native American tribes (by 1713; William Penn, 1680s was referring to them as”kings”). The title of commander-in-chief was first recorded in 1660.

So English users used the old French word that refers to heads of all things. In a different story it was discovered that tribes were ruled by heads. In the modern era where the ruling class decides that the word is primarily used to describe the tribal core values; and that's why it has to be removed.

In some way, the removal of any non-negative reference to someone is considered consideration not the erasure.

From what I've seen, our cultural leaders tend to think for all, not just the most petty Americans. For example, they'll give minorities the things they love or don't like being described as. They're currently doing it by promoting “Latinx,” a term which is only used by three percent of all Hispanics at the time of 2020. The same thing has been done by promoting “Native Americans,” a name that was promoted despite the incorrect usage for “native” (similar to the mistake made by “‘Indigenous' People”).

The tribes' members are believed to be largely identified by their clans. If you are thinking of how the Navajo, Sioux, Chippewa and others resent “American Indian,” consider the following groups:

American Indian Business Leaders

American Indian Science & Engineering Society

American Indian College Fund

American Indian Graduate Center

IDRS, Inc. – Indian Dispute Resolution Services

National Congress of American Indians (NCAI)

National Indian Justice Center (NIJC)

National Urban Indian Family Coalition (NUIFC)

National Center for American Indian Economic Development (NCAIED)

A different message for tribes from The Powers That Be: “We're going to remove references to you that confer authority, bravery, strength, or power.”

There's an abundance of non-erasures going around:

“Cleveland Indians Are Down to an ‘Final List' of Names Possible to Use”

“Foul Bawl? It's the Cleveland Indians Toss Around a Name Change”

“Walt Disney World Denounces High School Drill Team Members After They Sing, ‘Scalp “Em!'”

“Washington's permanent NFL Team Name Could Not be Recognized with Awards for Originality…or Wokeness”

“SJWs Cancel Johnny's ‘Racist' Cologne Ad”

Now San Francisco announces that American Indians are being personally hurt by the bigwigs who are portrayed in the role of “chiefs.”

To be precise, Gentle said concerns had been voiced by tribal residents:

“While there are many opinions on the matter, our leadership team agreed that, given that Native American members of our community have expressed concerns over the use of the title, we are no longer going to use it.”

Who was it, and how many were deemed to be a victim? We'll never know.

Whatever, with regard to the district's 13 officials that have lost their titles, surely they will be perfectly acceptable. In the end, we could be moving away from Apple-pie-sounding titles such as “chief.”

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