Crayola will be celebrating all the rainbow's colors with a brand-new #PrideMonth.
It was the time that businesses were entities that were focused on making money through the most diverse customers. Nowadays, businesses often appear to be ideological enterprises that happen to be non-profit organizations.
According to the brand new corporate philosophy, politics are a major factor Sure, company X could make a nice doorknob, however, what's its particular policy on a border wall?
The concept can be applied to all industries, even ones that deal with children.
To illustrate this fact, Crayola has posted to Facebook a post about authenticity and role models.
In the middle is a hero with many different hats.
The brand's iconic name engineered the launch with a variety of smart wording:
Julian Gavino, aka The Disabled Hippie Life Coaching (he/him) is an author, model activist, and writer who is a transgender male. His birth was marked by a neurodegenerative disorder. Julian loves promoting for his own communities. As a person who grew up not seeing any other person like him in the mainstream media, Julian wants to make trans and disabled bodies more acceptable in the fashion industry. He collaborates with brands and designers on designing adaptive clothing and emphasizes the importance of universal design. clothes that everyone can wear. He has worked with brands like Tommy Hilfiger, Mac Cosmetics, and was the first Abercrombie transgender/disabled model. Julian affirms that he believes you are able to connect with your inner self and others with his creativity.
This is where the color can be found:
He states, “You can do it by fashion, art and even by using color. Being a creator has enabled me to grow into ways I never thought I could. I'm thinking that my disability sort forced me into an environment where I needed to see things from a different angle. If I was feeling unhappy, I would turn to the arts. It's crucial to have outlets that allow you to express yourself. I was once ashamed of using mobility devices. This led me to become more attracted to fashion. I was feeling out of control in the way I was interacting with my body. Therefore, I began pushing the boundaries of what I usually wear. It made me feel more confident. It's likely that I'd not want to try or enjoy it.”
The maker of crayons is celebrating the month of celebration:
This #DisabilityPrideMonth Crayola celebrates Julian and everyone like him for their passion and creativity.
First of all, we wish the best for Julian on his many creative ventures. Second, fresh off the back from the first Pride Month, we're right in the middle of another. Does Crayola's blog post serve to get disabled transgender children attracted to fashion or is it a moral signal completely unconnected from the consumers of its products?
In any case, some Facebook users were extremely unhappy about the post.
- “[I]'ve maintained this site on my site for a long time. I'm leaving. What's the reason all this stuff is placed in children's faces? … Allow them to be kids and let them be.”
- “Usually I purchase tons of materials to give away; however, this year, we'll leave Crayola from the donations. The kids don't need to learn about sexual preferences or changing genders when coloring.”
- “Targeting children with dangerous radical gender-based ideology. Disgusting!”
- “Well I'm glad you caught my interest. We'll be purchasing a different brand this year for school.”
- “Ok…he checks a few boxes…BUT WHAT DOES THIS HAVE TO DO WITH CRAYONS!”
- “Generic crayons for the win!”
And there were others who were in love with each other:
- “I love seeing amazing content such as this.” …!”
- “You are earning my brand's trust through your openness. Keep it up!”
- “So happy to be a school teacher that loves the Crayola crayons!”
- “Thank you for highlighting trans and disabled people! The representation of people is crucial! Thank you for your support of Disability Pride Month! The event doesn't receive enough recognition and is extremely important particularly for children with disabilities, such as my son.”
- “Your inclusivity is a sign! It looks amazing on YOU!”
The world is evolving rapidly. A few years ago, people were simply people.”Communities” were geographic areas where residents could benefit from joining together. The whole concept has been removed; your community is defined by the people who share a single characteristic, and who won't be aware of or influence you. Within that empty idea is a plethora of people.
The bodies, if they so choose, will be able to pick up some crayons. By doing this they'll be able to help even more soldiers in the fight to be awake.
In the case of Disability Pride Month, Forbes says it's not an edgy scene:
Disability Pride doesn't mean taking over LGBTQIA+ Pride. Actually the disabled and LGBTQIA+ communities have long been interspersed and have lived under similar oppression systems. Disability Pride, much like LGBTQIA+ Pride, is focused on making a statement and reclaiming our place in the public sphere because those with disabilities have traditionally been exiled from public places.
It's true that Crayola could have gone for an unLGBT-friendly version. However, by focusing on the best intersectionality, it came up with something more vivid.