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CNBC Fires Shepard Smith

Shepard Smith left his great job at Fox News to go find himself in October 2019. Smith made a gracious but abrupt exit from the network. Due to commitments to his contract, he didn't plan to move to a different network right away.

In July of 2020, a little less than a year later, CNBC made huge fanfare of Smith joining their network to host a one-hour evening program, The News with Shepard Smith.

After only two years, CNBC declared that they are disbanding from Smith.

CNBC has canceled “The News with Shepard Smith” in an effort to focus more on business-news coverage, the network said.

The network, a unit of Comcast Corp.’s CMCSA -1.71%decrease; red down pointing triangle NBCUniversal, plans to replace the 7 p.m. show with a business news program at the beginning of next year, KC Sullivan, president of CNBC, said in a memo to staff sent Thursday. “The News with Shepard Smith” will air its final show later this month, he said.

Adding more business news content will help to strengthen the network’s brand, Mr. Sullivan said.

A spokesman for Mr. Smith didn’t immediately respond to a request for comment.

Another fake journalist was let go. Much like Chris Licht at CNN started tidying up the place to return the network to real news and not fake news, KC Sullivan, who assumed the reins of CNBC in September, is planning to implement similar changes at CNBC.

The cancellation of Mr. Smith’s show marks the first prominent change under Mr. Sullivan, who took over as president of CNBC in September. Ending the program also represents a shift in strategy for the network. It had brought on Mr. Smith in 2020 as part of a push to offer more general news and be an alternative to the right-leaning Fox News and the left-leaning CNBC sister channel MSNBC.

After reviewing the network, Mr. Sullivan said it needed to be more strategically aligned on its core business.

“I believe we must prioritize and focus on our core strengths of business news and personal finance,” Mr. Sullivan said in his memo.

CNBC's initial stamp was simple finance and business, with no the political polarization. Smith has a reputation for his notorious remarks concerning former President Donald Trump during his administration and his differing points of opinions with Tucker Carlson and his popular Tucker Carlson Tonight, Smith is very partisan. It makes sense for him to be first to be fired. Maybe Smith is going to return to where he first make a name for himself. 

CNN's Jake Tapper is getting reassigned back to his 4:00 p.m. slot following the midterm elections Tuesday, and it's possible that the 9:00 p.m. Eastern news space is now available. CNN is working hard towards a more factual approach to news, so maybe Licht has already given Smith a new home with the network.

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