What was once America's most celebrated sweet treat became infamous in the past few years as it fell into the “woke” culture, as many other corporations have. And, like other companies, it paid the price.
The marketing team at M&M’s made the decision to change the behavior of the beloved spokescandies characters. While Red and Yellow were left to their own devices, Green was defeminized so that she didn't appear as much like a woman, which had been viewed as offensive by those on the left for some reason. Additionally, they began to add different colors to the diverse varieties that were coming out; however, they were tethered to social media in their “modern audiences” vein.
For example, Green and Brown are a couple of lesbians currently.
The reaction was immediate. People started vowing to move away from not only M&M’s but the Mars candy company as a whole.
It appears that the backlash and pressure were excessive. This past Monday, the company posted an announcement on Twitter saying that they had not expected many people would notice the changes made to their “spokescandies” but that “even a candy's shoes can be polarizing.”
“Therefore, we have decided to take an indefinite pause from the spokescandies,” the statement continued.
The candy maker announced its new ambassador is actress Maya Rudolph as she's viewed as someone with whom only a few people disagree, according to M&M’s.
“America, let’s talk. In the last year, we’ve made some changes to our beloved spokescandies. We weren’t sure if anyone would even notice. And we definitely didn’t think it would break the internet. But now we get it—even a candy’s shoes can be polarizing. Which was the last thing M&M’S wanted since we’re all about bringing people together.
“Therefore, we have decided to take an indefinite pause from the spokescandies. In their place, we are proud to introduce a spokesperson America can agree on: the beloved Maya Rudoph. We are confident Ms. Rudolph will champion the power of fun to create a world where everyone feels they belong.”
If M&M’s executives were trying to change the situation, they totally failed to meet the requirements. First, the tone of the message is demeaning. The attempt to portray America as a bit immature about some shoes completely misses the mark. The company also tries to portray its own customers as being too eager to take offense at too little.
The genuine anger that came from Americans was triggered by the modernization of characters in order to draw in a particular segment of people who continually make everyone else feel uncomfortable with their efforts to be social rulers. It started to alter and eliminate the feminine aspects of certain characters. This is an issue we face everywhere in our society, to the point that women are being forced out of their own spaces.
Furthermore, the new characters, as well as the modifications to the old ones, were clearly designed to serve political purposes, and all of them appealed to left-wing inclinations. Naturally, this isn't going to be a popular choice with the majority of Americans. It's also surprising that M&M’s seems stunned to the point of being offended that it wasn’t.
As with everything else in this woke culture, candies were required to follow certain rules, and these rules took all the fun out of actually eating the candies. Then it began to sexualize them by making two of them homosexual.
It's extremely annoying that nearly everything is politically influenced nowadays, and people are tired of having it thrown at them. Furthermore, it's a tale that has been shared a hundred times by one company to another. M&M’s is one of the companies that didn't take the time to learn.
Maya Rudolph isn't going to win the people back. The company apparently doesn't understand the cause of their anger. If that's true, it's likely that they'll make the same mistake again.